New Zealand Rugby Social Campaign

Synopsis / Logline: In a strategic move to expand their digital reach and deepen engagement in key international markets, New Zealand Rugby teamed up with Pangaea Group for a year-long partnership. Leveraging our experience in the creator space, we developed and executed a series of impactful creator activations with some of the worlds most popular YouTube & TikTok creators, yielding significant growth across The All Blacks & Black Ferns social handles.

Directed By: Luke Hyams

Produced By: Sunita Mirchandani Hyams

Cast: The All Blacks & Black Ferns Sevens